The new video was directed by Mark Pellington. He's the guy who did Pearl Jams "Jeremy" Video, as well as the recent full length film "Arlington Road". The song was produced by Trent Reznor and Alan Moulder. (he produced the Smashing Pumpkins)

Fans have been eating up the current teaser single "The Day The World Went Away" so their are high hopes for this first official single release from the forth coming NIN album, "Fragile". 

The bad news, no release date for the album as yet. All Nothing Records has said was it would be released this fall. 

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