Normally I don't care to hear any reviews or marketing jibber-jabber about a CD before I review it... I like to approach it fresh, without anyone else's idea of what it is or how good (or bad) it might be. Imagine my surprise, then, to find that Embrace's latest CD, Out Of Nothing, is so highly regarded by many...It's not that I couldn't find anything to like, mind you. Their sound strikes me as a blend of U2 and The Cranberries with a heaping helping of Coldplay songwriting sensibilities - which is no surprise, given that lead singer Danny McNamara is good friends with Coldplay's Chris Martin. The production is lush with multifaceted orchestration throughout and the songwriting is good as well. So why didn't I care for it? It just felt ... empty and overdone. Much ado about nothing... All style, little substance.
I just had a really hard time *feeling* anything they were so desperately trying to communicate. Some things did come across better than others - the first single, Gravity, worked well enough, but maybe that was because it was written by Chris Martin... I did like the opening track, Ashes, though. It really grew on me, and maybe, given enough time and listening, I'd get the rest of it too... Out Of Nothing went to #1 in the UK, after all, so *somebody* was able to connect to it...
It's just that there is enough music "out there" with more raw emotion and genuineness that I *can* connect with so I just can't see me putting forth the time and effort to try and see it here - better luck next time, I guess.
Standout tracks: Ashes, Gravity